Get Recommended by AI: The GEO Playbook

How to get your brand cited and recommended by ChatGPT, Claude, and Perplexity. For founders and marketers.

Search didn’t disappear. It moved inside the answer. When someone asks an AI for “the best [your category],” you’re either in that answer or invisible. And the rules aren’t the SEO rules you know. This is the playbook for generative engine optimization: how AI systems pick what to cite, the on-page and off-page signals that surface you, the entity and structured-data work most brands skip, and a step-by-step audit of where you stand. Written by an operator who does this for a living.