About

I'm not a lawyer. I'm not a therapist. I'm a marketer — the kind who spent a career making decisions with data and telling stories with it.

When my own life got loud — divorce, custody, the chaos that makes you doubt your own memory by Tuesday — I did the only thing I know how to do when something's on fire. I stopped reacting and built a system. I documented. I tracked. I kept the receipts. That system is Smart Girl Era.

This isn't about revenge. It's about clarity. A smart woman with good data is hard to manipulate — and almost impossible to overwhelm.

About FRDT Lab. Smart Girl Era is a brand of FRDT Lab LLC — the studio where Amanda Friedt builds what's next, at the intersection of marketing, AI, and human resilience. Its sister brands are The Unapologetic Leader and FRDTLAB. The thread across all three: helping people see clearly enough to make better decisions.

Smart Girl Era products are organizational and communication tools, not legal advice. © 2026 FRDT Lab LLC.