Work With Me
The products are one version. The work is another.
Amanda Friedt spent fifteen years building growth systems for companies from Detroit agencies to PE-backed brands. Through FRDT Lab, she now advises teams, runs workshops, and builds the AI marketing infrastructure that keeps a brand visible to people and machines. Three ways to work together.
Advisory
Embedded strategy and AI systems for teams building the next version of their marketing. Research, strategy, and signal, working as one. For organizations that are serious about structure.
Workshops
Hands-on sessions on agentic marketing, the new SEO, content velocity, and getting recommended by AI. Built for teams that want to install a system, not chase another hack.
Speaking
Keynotes and fireside talks on marketing in the infrastructure era. See speaking topics.